At Critical Difference we believe it is important to have values, but even more important to put them into practice!



  • Equality and Diversity in all we do
  • Listening louder - rich perspectives - not just the CEO
  • Innovative solutions: developing new ideas for old problems
  • Transforming defensiveness
  • Engaging companies to develop commitment to address their challenges and to improve performance sustainably


Our Values

Critical Difference:

  • is committed to developing critical, creative, independent individuals, teams and organizations
  • believes that the greater the increase in the rate of learning, the greater the improvement in performance, at an individual, team and company level


24 Dec 2019 - Caught in the ‘fact’?: How to recognise Trump cardsFact attack, truth-decay and critical thinking Click here to read Donal Carroll 's latest blog post: Caught in the afacta™?: How to recognise Trump cards

23 May 2016 - Disrupting Business PlanningAnticipating and responding to 'failure' from the very startClick here to read Donal Carroll's latest blog post: Disrupting Business Planning



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